d-Awards

Client
Malaysian Digital Association

Digital Partners
Appleseedmy

Duration
2018 — Present

Scope
Brand Identity, Wireframing, UX/UI, Awards Management Portal, Technical

The Awards

The d-Awards is organized by the Malaysian Digital Association to recognize and honor the talents and brands that embrace and use digital technologies. MDA is looking for innovation in designing and execution of marketing digital campaigns that leads to a difference in the way the consumers perceive and consume brands.

Task 1: Identity

Firstly, we refreshed the identity, giving it a better systematic function across categories. The new identity was then applied across the d-Awards website, emailers, promotional materials and used on the awards night.

Task 2: Awards Portal

We also played the role of strategic consultants for the MDA and helped plan and implement this new awards module on a digital platform — introducing new submission & judging methods.