Concrete is a material that’s left an irreversible mark on architecture. Designing the annual report for JK Cement – one of India’s leading cement manufacturers – became the perfect opportunity for us to go beyond the functionality of cement as a material. Partnering AICL Communications, and by smartly using the work of Material Immaterial (a Mumbai-based product design studio) this is how we interpreted the relationship between cement, architecture and creativity. The visuals convey the bare bones of cement as a material and how unassumingly it can be used for varying purposes.