Designyatra

12 years of designing for Kyoorius Designyatra,
India’s biggest creative conference.

  • Kyoorius’ flagship annual design conference of India, also one of the biggest in the world.
  • For 12 years, handled the branding and marketing communications of the conference – for promotions and engagements.
  • Deployed the online registration and booking system.
  • Also designed all aspects of the event days, print, screens and on-the-ground.
  • Highest brand recall with the Indian creative community, highest attendance for design conference year after year.

Started in 2006, Kyoorius Designyatra is India’s biggest design conference held in Goa. Among all Indian design conference Designyatra has the highest brand recall in the Indian creative community; internationally it has one of the highest number of attendees – around 1100+ attendees each year, both professionals and students.

From 2006–2017, for 12 years, Some Early Birds was the design partner for Kyoorius Designyatra. SEB designed the conference branding, pre-event marketing communications for promotions and engagement, outdoor advertising and social media posts — the branding was adapted for the Designyatra website. In Digital, we deployed the online registration and booking system. For on-ground event graphics, we designed registration booths, wayfinding & signages, printed material like notebooks, programme booklet, coupons, tote bags, t-shirts, posters, badges and other takeaways. We also designed the holding screens (stage backdrop) for speakers and designed the set & stage for some key editions of Designyatra.

Client
Kyoorius, India

Creative Partners
Fish Do It, Addikt, RocketscienceLab

Images
Kyoorius

Duration
2006 – Ongoing

Scope
Creative Concept, Identity system, Print & Digital Promotional Collaterals, Environmental Graphics,  Event Collaterals

The Brand

Kyoorius is an organisation that aims to gather all aspects of creative comms and marketing and empower the Indian creative community.

It does so through events, awards shows, publications and other initiatives that inspire, educate and bring the community together.

Kyoorius Designyatra, a flagship annual design conference is one of the biggest in the world, attended by over 1200 delegates and reputed names in the creative and design industry.

The Task

Heading to Designyatra means to be part of a journey and bring together India’s creative community. The event graphics help convey a theme and deliver a cohesive, memorable experience for conference attendees. For 12 years since 2006, we have designed the entire graphics – physical, print and digital – for the conference for both promotional and engagement purposes.

Process

It begins by identifying a theme that sets the tone for the conference. By expanding this theme across all communication materials, we make room to kindle the spirit of questioning, provocation and curiosity among attendees through visuals.

The theme is then adapted into an identity system – for print, screen and on-ground – and applied to all event collaterals.

We carefully crafted visuals, spatial design and even audio, setting the expectations and building momentum for a creative conference.

We designed merchandise giveaways that celebrate the creativity of everyday objects.

We stitched together narratives that stimulate thoughts and encourage conversations among attendees.